Simple and classic design. High quality fabrics and construction. These are the things that MADA embodies – comfortable and elegant clothing that goes from day to night and will last for years.
I was first introduced to MADA through the RAAS Market in West Edmonton Mall. While sharing some of the great retailers available at RAAS on a Global Edmonton feature (you can check out the video here), I was immediately drawn to the Stella coat, a stunning winter coat in the most perfect rust colour ever. I have a thing for coats and sweaters (might have a little something to do with living in a bit of a cold climate) and knew right away that this one was special, so I made a trip over to RAAS soon after to check out the rest of MADA’s designs.
MADA is an acronym for three sisters, Michele, Abbie, and Danielle, and their mom Audrey, all of whom share a passion for clothes, fashion, and classic design. Although Michele isn’t involved in the day to day of MADA, she is part of the inspiration that Abbie, Danielle, and Audrey share through MADA’s designs. Their intent is to address a gap in the fashion industry – creating simple designs with high quality fabrics that work for every woman, no matter what their day may entail. They create quality investment pieces that are timeless, so you can wear them again and again over the years, thanks to the high quality construction and time-tested design.
I wear a variety of clothes, including some great budget finds, but let me tell you upfront; there is nothing that compares to the luxurious feel of high quality fabrics. From the softest sweaters ever to the most perfect wool coats (100% wool, I might add, not a wool blend, which definitely has a different look and feel), MADA’s pieces are some of the most beautiful I’ve worn in years. These are quality pieces and classic designs that will take you through so many seasons, and that’s part of what makes them so perfect. Invest in good clothes and they will give back to you time after time.
Today, I’m excited to share the ways I’ve styled some of my favourite pieces from the F/W 2017 collection, all of which are available at RAAS Market and make the perfect Christmas gift for any woman in your life.
The Classic Crewneck Sweater
Every woman needs a classic crewneck sweater, whether it’s paired with jeans for the weekend or dress pants for the office. This gorgeous green is perfect for the holiday season, but it’s such a classic that it will look amazing any time of year. This sweater is perfect as a layering piece, but looks so gorgeous on its own as well. It is also the softest sweater I’ve worn in ages, making it a cozy and practical choice for anyone. This beauty also comes in black and white, both of which I adore.
The Royal Moto Jacket
I really don’t need to say a lot about this jacket; the colour and fit speaks for itself! This is by far my favourite piece of the collection because the colour is stunning and not something you’ll see every day. Despite that, it’s so very wearable; again whether you’re dressing it up or down, it looks amazing. It also features the most perfect floral lining and is made from 100% wool, making it feel as luxurious as it looks. I adore it.
The Lisa Sweater
This gorgeous cardi-coat is a necessity for anyone in Edmonton! It’s warm and cozy, without being heavy and looks perfect with just about anything. Wear it as a coat in the fall and then as a sweater in the winter, and pair it with dresses, jeans or leggings. No matter what you wear it with, the Lisa epitomizes chic comfort. It comes in oatmeal, olive green, and black – classic neutrals that will work well with any other colour or pattern. The Lisa is one of MADA’s most popular pieces, so make sure you head to RAAS to grab one of your own ASAP!
The Velvet Cami
A good cami is a must for every woman and I would argue that a velvet one is probably the best choice around. It feels soft and luxe and works in any season, on its own or layered under a classic blazer or cardigan (like the Lisa!). This is a structured piece that I absolutely adore. You can see the Velvet Cami up close in the pictures with the Lisa Cardigan and the Royal Moto Jacket, above.
The Pippa Trench and Little Black Dress
This grey wool stunner is a must for cold days – it’s long enough to keep your legs as warm as the rest of your body! I love the colour and the construction of this coat – not a single detail is left out, including the perfect trench lapels and the belted back. This coat is more form fitting, so I do suggest sizing up if you want to wear a sweater underneath. Absolutely beautiful! The little black dress is such a classic piece that can easily be dressed up or down, simply by changing what you pair with it. It’s perfect on it’s own for holiday parties, or throw a blazer over it for a more daytime look. And as you can see, it’s absolutely gorgeous under the Pippa Trench.
MADA has so many more pieces that I wasn’t able to feature here, but they are all gorgeous and made with the same attention to detail and love of quality that MADA embodies. I’m so happy that I’ve learned more about this amazing local business and the ladies who put their love and care into every design detail – it’s already made me re-think some of my shopping habits. There truly is nothing like a quality piece that will last season after season and MADA embodies all of that. Visit their location in the RAAS Market at West Edmonton Mall (located across from Chapters) to shop and visit madathelabel.com to learn more about this wonderful local business!
Enjoy the pretty things in life,